Door hanger marketing is often ignored—and that’s unfortunate. Door hangers for business offer some distinct advantages over postcards, flyers, and other direct marketing tools. Door hangers are delivered directly to homes, placed on doorknobs, and must be picked up. They aren’t stuffed in a mailbox, lumped in with all the “junk” mail that can be easily tossed in the bin.
Custom door hangers combine targeted marketing with guaranteed exposure, making them potentially one of the most valuable mass marketing tools. Unfortunately, even the best tools can go to waste if they’re not utilized effectively. As a leader in wholesale printing, we’ve seen both the successful campaigns and the flops. With this guide, we hope to help you get the most out of your door hanger advertising campaign.
Start with a Target Audience
Whether you’re purchasing a distribution list or simply targeting specific neighborhoods, aim for areas that best fit your customer demographics. While door hangers aren’t quite as easy to target as say, a direct mail campaign, you can absolutely identify the neighborhoods and zip codes that are most likely to become customers. For example, if you are advertising a pool maintenance service, it would make sense to target a neighborhood with a high number of pool owners.
Print in Color
Source: Ben Cronin
While this might seem obvious, some advertisers still revert to the simplicity of black and white. Unless a two-tone design is specifically part of your branding, you are going to grab more interest with bright, vibrant graphics and images. When you choose ND4C for your wholesale printing, color comes standard and doesn’t cost more. So it just makes sense to print in color!
Use Both Sides
Get the most out of your door hanger marketing campaign by using all the print space available to you. Use the front side for big, bold, eye-catching headlines and graphics. Then use the back for more detailed specifics like contact information, product options, etc.
Include a Call to Action
Don’t make the mistake of leaving your message hanging. Include a call to action on your custom door hangers. Some ideas:
- Add a coupon to be used online or in-store
- Include a special offer if customers call in for more information
- Make a limited-time offer that must be redeemed within a certain time frame
This also allows you to better track the ROI on your door hanger marketing campaign, as customers will be referencing your door hanger when they reach out.
Test and Track
Source: mahfujurrahm535
Which brings us to the final tip on effective door hanger marketing: don’t forget to track your results. See what works well—and what doesn’t—so you can tweak your design and print more effective door hangers the next time around.
According to statistics, direct delivery campaigns like door hanger marketing are still highly effective. Capitalize on the exceptional value of wholesale printing with ND4C to maximize your returns.
