Looking to make a point on your next print piece? Don’t be afraid of using scale to enhance your message. We’ve seen some fantastic pieces in our years as a wholesale trade printer, and one design element that we love is the effective use of scale in typography.

Apply scale to words that need proportionate emphasis. By dramatically increasing the size of a key word or two, you effectively grab the eye of the reader and communicate the core components of your message.

Scale also adds visual balance and breaks up the monotony of a block of text. Scale is a simple tool, but used effectively, it can dramatically increase the value of your printed piece. Whether you’re designing a wholesale business card or an event poster, apply scale for more effective typography.