Define Design: What is TRACKING?

Tracking refers to the adjustment of the space between individual characters or words in a font. In typography, tracking is used to enhance the readability and aesthetic appeal of text by manipulating the spacing between characters. By increasing or decreasing the tracking, typographers can create a more open or condensed layout, which can affect the overall mood and feel of the text.

Tracking can also be used to correct spacing issues, such as uneven letter spacing or words that are too close together. In digital design, tracking is often achieved through font software, while in traditional printing, it is done by adjusting the metal type or adjusting the spacing between characters during the typesetting process.


As a leading wholesale printing partner, we specialize in providing high-quality trade printing solutions to businesses of all sizes. Our extensive range of printing services includes business cards, brochures, flyers, posters, and more. With our state-of-the-art equipment and expertise, we can deliver fast turnaround times and competitive pricing, making us the ideal trade printing partner for companies seeking reliable and efficient printing solutions. Whether you need a small batch or a large volume, our team of professionals is dedicated to providing exceptional customer service and ensuring that your printing needs are met with precision and care.

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helpers " + - and space
busi card matches either busi or business or card or cards
"business card" matches only "business card"
+busi card must match the first; can match the second
+busi +card must match both terms
+busi -card must match the first; cannot match the second